Podcasts & Brand Collaborations
BRANDS THAT TRUST US
Elevate Your Brand:
Partner with Woman & Finance
Hosting and co-hosting financial education podcasts, creating engaging and educational content, and partnering with brands aligned with our mission to educate and empower.
Partner With a Trusted Voice in Financial Education
Woman & Finance partners with brands that value financial wellness, women empowerment, and real impact. Whether you’re launching a new product, running a campaign, or looking to educate and connect with your audience—we bring your message to life through meaningful, value-driven content.
What We Offer:
• Sponsored Campaigns – Custom campaigns that combine education, storytelling, and digital engagement.
• Social Media Collaborations – Reach an engaged audience through Instagram, YouTube and TikTok.
• Content Creation – Blogs, videos, podcasts, reels, and downloads aligned with your brand and message.
• Event Partnerships – Collaborate on live or virtual events, panel discussions, or workshops hosted by Mapalo.
Why Partner With Us:
• Deep audience trust and authentic engagement
• Content that educates, empowers, and converts
• Track record with top brands in financial services and beyond
• Access to a highly engaged, predominantly female community
Ideal For:
• Financial institutions
• Insurers and fintech brands
• Women-focused campaigns
• Education, wellness, or lifestyle brands
Our Stats
Our social media presence
+55,000
+6000
Twitter (X)
Gender
91%
Woman
8.1%
Men
+44 000
TikTok
+5000
Top Age Ranges
41%
25-34
59%
35-48
+18 000
+40 000
YouTube
Top Cities
Johannesburg
Cape Town
Pretoria
Durban
Woman & Finance’s community primarily consists of ambitious career women at various stages of their professional journeys—from those just embarking on their careers to mid-level professionals and those ascending to C-suite roles. Our audience includes accomplished individuals across diverse fields such as medicine, law, education, and accounting. These women are not only committed to advancing in their careers but are also keen on making informed and confident financial decisions. Many are actively managing or considering starting side hustles, adding an entrepreneurial edge to their professional endeavors.
Our Process
Our Collaborative Process: Building Successful Campaigns Together
Strategy &
Planning:
We work closely with you to understand your brand goals and target audience. We develop a customized campaign strategy that aligns with your needs and resonates with our community.
Creative Development & Execution:
Our team collaborates with you to create impactful content and messaging for your campaign. We leverage our expertise in reaching and engaging South African individuals across various channels.
Measurement & Reporting:
We track key metrics throughout the campaign to measure its effectiveness and brand awareness impact. We provide you with detailed reports and insights to optimize results and future collaborations.
OUR CLIENTS
Don’t just take our word for it
ZOLANI MTSHALI,
Group: Senior Brand PR Specialist
Liberty Group SA
Mapalo's credibility has enabled her to build, nurture, and sustain an engaged audience deeply invested in their financial wellbeing. This has allowed us to connect meaningfully with the right individuals on a range of financial matters. Her ability to craft compelling narratives and make financial content relatable is exceptional
KATHRIN INGGS,
Head of Marketing for Prescient Investment Management
Working with Mapalo Makhu and Woman & Finance was a natural fit for Prescient. Her approach to financial education is grounded, accessible, and genuinely impactful, and her audience engagement reflects the trust she has built over time. We valued the partnership and would recommend Woman & Finance to any brand looking to connect with purpose and credibility.
ELIZE BOTHA,
MD of Old Mutual
Unit Trusts
Mapalo is reliable and adds a lot to the projects she is involved in. It has been great working with another woman that is passionate about women and their financial security!
Join thousands of South Africans building financial confidence and receive practical money insights, tools and real-life financial conversations.